23rd July | 10am BST
Software Innovation in the Age of AI: Overcoming Blockers, Realising Value
An AWS Software Leaders Community Showcase
ISVs are investing heavily in AI capabilities. Yet according to research from MIT, 73% of AI projects stall between proof of concept and production.
Challenges range from poor data, to lack of clear governance, to misalignment between development teams and business outcomes, to misunderstanding around AI economics.
So how are ISVs overcoming some of these blockers? What does effective prioritisation look like in an era of rapid prototyping and vibe coding? And how can software firms tie innovation back to meaningful business outcomes, and more successfully articulate the value of their AI efforts?
Join this virtual showcase event, hosted by the experts at AWS, to find out – and explore how software vendors can transform AI into a scalable engine for growth, productivity and revenue.
How are you building the foundations for AI success when it comes to data, governance, toolsets and organisational culture?
Discussion Topics
What strategies are proving successful when it comes to aligning AI strategies with commercial outcomes, and development teams with product thinking?
How are you adapting to a competitive landscape where – thanks to the democratisation of tooling – your biggest AI competitor is often now your own customer?
Speakers
Ruth Buscombe
Race Strategy at Formula 1
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Ruth Buscombe is one of Formula One’s most accomplished race-strategy minds, renowned for translating torrents of live data into split-second, podium-defining calls. Her career has taken her from Ferrari’s simulation labs to the pit-wall pressure cookers of Haas, Sauber and Alfa Romeo, where her calm intelligence has become a hallmark of race-day excellence.
A Cambridge engineering graduate with first-class honours, Buscombe joined Scuderia Ferrari in 2012, crafting cutting-edge performance models before engineering Haas’s sensational P6 debut in Melbourne and subsequent top-six finish in Bahrain 2016. From 2017 to 2023 she helmed strategy at Sauber/Alfa Romeo, delivering decisive calls such as Pascal Wehrlein’s one-stop masterclass that vaulted the team into the points.
Forbes recognised her impact by naming her to its 30 Under 30 list, while initiatives like FIA Girls on Track and Dare to Be Different benefit from her advocacy for diversity in motorsport engineering. Whether mentoring young engineers or delivering TEDx talks, she shows how inclusive cultures unlock elite performance.
In 2024 Buscombe brought her insights track-side to millions as an on-air F1 TV strategist, distilling the hard-won lessons of high-stakes teamwork for business leaders and innovators worldwide. Her keynotes empower audiences to harness data, manage risk and lead with composure when margins for error vanish at 300 kph.
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Kulwinder Kalsi is a senior technology leader currently serving as the UK&I Head of AWS Enterprise Software & SaaS Solutions Architecture at Amazon Web Services. With a deep expertise in cloud architecture and modern data management, he plays a pivotal role in helping software companies and enterprises leverage advanced technologies such as Generative AI (GenAI), machine learning, and agentic systems to drive innovation. A recognised industry expert, Kulwinder contributes to thought leadership through AWS podcasts, talks and via collaborative projects with customers. His work focuses on navigating the rapidly evolving AI landscape, optimising SaaS delivery models, and implementing scalable, intelligent cloud architectures that transform enterprise workflows.
Kulwinder Kalsi
Head of UK&I Enterprise Software and SaaS Architecture at AWS
Richard Lees
AWS EMEA GTM and BD Leader, Migration and Modernisation, AWS
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Richard leads the Amazon Web Services (AWS) Application Modernisation go-to-market in EMEA. Richard advises AWS most strategic customers on how to identify candidates for modernisation, build a technology roadmap, develop a compelling business case and modernise at scale. Recently, Richard has advised CIOs, VPs and CDOs. Richard has cross-industry experience and prior to joining AWS, he worked for Accenture as a Senior Manager in their Strategy business.
Gabriela Weingartner
Cloud Alliance Manager, EMEA, Monday.com
Agenda
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Speaker: To be released shortly
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