12th June | 2pm BST
A Hyper personlized Retail Future Awaits Us
An AWS Digital Showcase brought to you by GDS.
AI and the Future of Customer Experience
Harnessing AI to deliver hyper-personalized customer experiences at scale—balancing innovation, efficiency, and trust in an increasingly data-driven retail landscape.
Retailers are under immense pressure to meet rising consumer expectations shaped by digital-first behaviors and on-demand experiences.
Traditional segmentation-based approaches no longer suffice in a world where customers expect relevance in real time. The core challenge lies in how brands can deliver deeply personalized, AI-driven interactions at scale—without overwhelming their systems or compromising on privacy, performance, or compliance.
The conversation must shift from generalized personalization to hyper-personalization, underpinned by real-time data and advanced AI models.
This requires businesses to see AI not just as a tool, but as a transformational enabler that redefines customer interaction at every touchpoint—from search and content to service and loyalty. Rather than building for “segments,” organizations must develop the agility to cater to individuals—predicting needs and proactively delivering value. Agentic AI, generative content models, and embedded automation represent a new frontier, but demand a rethink of internal processes, governance, and cultural alignment to succeed.
To enable this evolution, organizations must explore the right blend of strategy, architecture, and innovation—balancing the technical demands of real-time data processing with responsible AI practices.
As such, our morning sessions will be dedicated to exploring these themes through interactive presentations and discussions led by a dedicated team of experts and thought leaders from AWS.
Is your business equipped with the governance, agility, and infrastructure to hyper-personalize at scale?
How can you ensure that this shift not only boosts revenue, but also builds trust and long-term customer loyalty in an increasingly complex digital ecosystem
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by GDS Editor
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From Segments to Signals:
How to operationalize real-time data and behavioral cues for AI-led hyper-personalization.
Balancing Performance
with Governance:
Mitigating the risks of large-scale AI personalization while driving innovation.
Agentic AI and
Content at Scale:
Exploring the role of generative AI in creating tailored marketing, support, and commerce content dynamically.
About GDS
We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on eXpectations for pipeline growth and transformation.
With 30 years of eXpertise, we’ve become our clients pipeline partner, providing real-life, real-time insights through innovative digital and in-person environments.
Leading brands trust us to deliver pioneering immersive eXperiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.