Thu, 17 Oct, 10:00 AM BST

Redefining customer-centricity in the era of AI

IN PARTNERSHIP WITH

Customer-facing teams, especially marketing and customer service, need to work together to keep up with the ever-evolving CX paradigm.

Organizations must emerge as a true CX function to navigate the intricate digital landscape with confidence, drive tangible business impact, and establish new benchmarks for CX excellence.

As the lines between engagement, service and commerce blur, brands need to power seamless journeys across the three and exceed customer expectations. Embracing the need to design marketing and customer service strategies that ensure brand integrity across touchpoints is imperative. And it begins with putting your customers at the heart of it.

Join Sprinklr during a Meet the Boss Virtual Showcase, to find ways to deliver the best in CX and productivity while striking the right balance between the human and AI. It’s time to drive real business value!

Discussion topics

Building an optimal CX strategy for today’s consumer landscape

Discussing how technology/AI is redefining the concept of customer-centricity

Crafting effective AI strategies to deliver exceptional CX while enhancing productivity

Measuring success of AI-driven customer experience initiatives

Guest Speakers

  • Rich Cudd, Vice President, Solutions Consulting, Sprinklr

  • Martin Gill, VP, Research Director, Forrester

  • Buddy Waddington, Global Principal Technologist, Sprinklr

  • Nathalie Gallaire, Senior Manager, Solutions Consulting, Sprinklr

  • Ben Thompson Presenter, Podcaster, Planner & Content Creator, GDS Group

  • Martin Gill, VP, Research Director, Forrester

  • (Hosted by Rich Cudd, Vice President, Solutions Consulting, Sprinklr, Martin Gill, VP, Research Director, Forrester or Buddy Waddington, Global Principal Technologist, Sprinklr, Nathalie Gallaire, Senior Manager, Solutions Consulting, Sprinklr)

  • Rich Cudd, Vice President, Solutions Consulting, Sprinklr

    Martin Gill, VP, Research Director, Forrester

  • Buddy Waddington, Global Principal Technologist, Sprinklr

  • Ben Thompson Presenter, Podcaster, Planner & Content Creator, GDS Group

Agenda

Focus Priorities

• CX: Retrospection and redefinition

• Effective AI strategy for better CX

• Customer-centricity: culture and employee experience

• Futureproofing CX with AI

• Measuring success of AI-driven CX initiatives

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About GDS

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on eXpectations for pipeline growth and transformation.

With 30 years of eXpertise, we’ve become our clients pipeline partner, providing real-life, real-time insights through innovative digital and in-person environments.

Leading brands trust us to deliver pioneering immersive eXperiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.