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3rd October 9am-5pm ET

Data Monetization: A Whole New Era in Entertainment and Media

An AWS Digital Summit brought to you by

We are currently witnessing a paradigm shift in the media and entertainment sector.

Technological advancements have multiplied distribution channels and content offerings, empowering customers with an unprecedented array of choices in how they consume media content. AI, machine learning and Generative AI are all having a transformative effect.

And this technology shift has also ushered in a new era of data monetization possibilities that were previously unimaginable. So what does the future look like in the media and entertainment space when it comes to effective AI use cases? How do you both optimize existing revenue streams as well as create entirely new ones? And what are the data, infrastructure and organizational readiness requirements needed to harness the full potential of AI-driven data monetization?

This invitation-only event provides a unique opportunity for media, entertainment and gaming executives to discuss how to super-charge data and content monetization in this fast-moving industry. Together, we’ll explore how AI can unlock future opportunities – and more importantly, share what’s already working well.

Guest Speaker

Anik Sane

Business Development and Strategy Lead

Amazon Web Services

With over 20 years of executive level experience in the telecommunications, sports, and media industries, Anik is the Business Development and Strategy lead for AWS Media & Entertainment Global business. He has a proven track record of delivering innovative and transformative solutions for customers and partners across the globe.

  • Topic/title: A Whole New Era in Entertainment and Media

    Speaker: Anik Sane, Global Industry Specialist, Media & Entertainment, Games and Sports, AWS

  • Topic/title: Using AI to Drive Novel Monetization: Real-World Experience

    Speakers:

    Amit Tank

    Senior Director - Solutions Architecture, Gen AI, SaaS and Video Solutions for Sports, Media Cos.

    MediaKind

    Susan Nomecos

    Senior Director, Global AI, Web3 Strategy and Operations

    Getty Images

    Kevin Scott

    CTO & CIO

    PGA USA

    Chris Blandy

    Director, Strategic Business Development

    AWS Media & Entertainment, Games, and Sports

  • Moderated by GDS editor

  • Moderated by AWS

    ·       Track 1 title: Content Personalization and Recommendation

    ·       Track 2 title: Multi-platform Ad Targeting

    ·       Track 3 title: Enhancing Content Discovery and Monetization

  • Moderated by GDS

Agenda

Discussion topics

Which use cases are proving successful when it comes to harnessing AI to help unlock monetization opportunities?

What are the main blockers to AI adoption in this space, and how can these be overcome?

What are the data readiness requirements, technological infrastructures and organizational capabilities needed to successfully deploy AI-driven monetization?

Roundtable tracks

  • Speaker: Andrew Reich, Senior Industry Specialist, BD - Media & Entertainment, Games, and Sports | Amazon Web Services

    The use of AI and machine learning algorithms is transforming the way we personalize content recommendations, drive user engagement and create new monetization opportunities. So how are concepts such as targeted advertising, dynamic pricing models and personalized subscription tiers transforming the way we think about how to monetize content delivery? What challenges do firms face in terms of data collection and user-profiling? And how do we successfully integrate AI-powered recommendation engines into our platforms?

  • Speaker: Chris Ziemer, Worldwide Strategy & Business Development Leader, M&E Monetization | Amazon Web Services

    With the proliferation of distribution channels and platforms, the advertising landscape has become increasingly complex. So how can organizations leverage AI and machine learning to optimize advertising strategies across multiple different platforms? What does AI mean for the way we think about audience segmentation, real-time bidding algorithms, contextual ad placement, and the use of AI-generated content for personalized campaigns? And what data privacy and ethical concerns do we need to consider when it comes to the use of AI in advertising?

  • Speaker: Julie Souza, Sr Manager, Strategy & Business Development, AWS

    AI and natural language processing techniques are revolutionizing the way firms manage their content – not least when it comes to automated metadata tagging and content indexing. So how do firms effectively use such approaches to enrich content discovery, search and recommendation, in order to increase engagement and drive monetization? What does this mean in terms of training data requirements, as well as metadata structuring? And how do we successfully integrate AI-enriched metadata into content management systems and licensing platforms?

Speakers

  • Amit Tank

    Senior Director - Solutions Architecture, Gen AI, SaaS and Video Solutions for Sports, Media Cos. - MediaKind

  • Susan Nomecos

    Senior Director, Global AI, Web3 Strategy and Operations - Getty Images

  • Kevin Scott

    CTO & CIO - PGA USA

  • Chris Blandy

    Director, Strategic Business Development | AWS Media & Entertainment, Games, and Sports.

About GDS

We are a global B2B solution provider, specializing in helping businesses connect with their desired audiences to drive higher return on eXpectations for pipeline growth and transformation.

With 30 years of eXpertise, we’ve become our clients pipeline partner, providing real-life, real-time insights through innovative digital and in-person environments.

Leading brands trust us to deliver pioneering immersive eXperiences, unparalleled access to industry thought leadership and unique creative content and production services to help solve challenges and accelerate their projects.

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