12th November | 12pm EDT

From Reach to Relevance:
Reinventing Ad Services

A virtual showcase event, hosted by GlobalLogic, a Hitachi Group Company, and AWS

The advertising industry is navigating one of its most disruptive eras, as evolving technologies, shifting regulations and changing consumer expectations reshape how content is created, distributed and monetized.


And with multiple forces driving transformation across the media and entertainment ecosystem – from publishers, broadcasters and streaming platforms at the core of the content supply chain, to the growing demands of advertisers, brands and agencies – understanding where the challenges and opportunities lie in an increasingly fragmented landscape is critical.

So how do you successfully navigate an environment where privacy, personalization, responsible media practices and new monetization models are colliding? And what role will technology play in redefining the connection between content and commerce?

Join this virtual showcase event, From Reach to Relevance: Reinventing Ad Services, hosted by Scott Davis, CTO Media and Entertainment at GlobalLogic, a Hitachi Group Company, and Stephanie Layser, Global Head, Publisher Ad Tech Solutions at AWS, to explore how to super-charge content monetization in this fast-moving industry.

Discussion Topics

How are publishers and streamers adapting their monetization strategies in response to challenges like fragmentation, margin pressure and the shift away from third-party cookies?

What are the key priorities and challenges for advertisers and brands with regard to performance measurement, omnichannel campaigns and creative scaling?

How is technology – especially AI, programmatic and retail media networks – transforming the advertising ecosystem and enabling new forms of data collaboration and commerce?

Speakers

Scott Davis

CTO, Media & Entertainment, GlobalLogic

Stephanie Layser

Global Head, Publisher Ad Tech Solutions, AWS

Agenda

  • Speaker:
    Scott Davis, CTO, Media & Entertainment, GlobalLogic

    GlobalLogic's CTO for Media & Entertainment will break down the state of modern advertising, exploring the challenges faced by content creators and the demands of advertisers in today's market. We'll also dive into the technology that connects them, including the evolution of programmatic advertising, the rise of AI, and the growing importance of retail media networks.

  • Speakers:
    Scott Davis, CTO, Media & Entertainment, GlobalLogic

    Stephanie Layser, Global Head, Publisher Ad Tech Solutions at AWS

    Join our panel of industry experts from GlobalLogic and AWS as they discuss how the AdTech market is shifting from simply collecting data to building trust with consumers. This session will cover strategies for turning privacy compliance into a competitive advantage and how to modernize legacy ad systems to thrive in a cloud-native, real-time environment. You’ll learn about new advertising models like FAST channels and the role of AI and hyperscalers in shaping the future of media.

Join us for this exciting
AWS X GlobalLogic event!

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