2nd April 2026 I 10.30am ET

A New Approach to Enterprise Growth

The Race for Brand Authority in the Zero-Click Era

A virtual forum for enterprise marketing leaders, hosted by Skyword

The Authority Gap AI Just Exposed

Your brand is being evaluated—and often excluded—before a buyer ever reaches your website. AI engines and industry voices now shape market credibility in real time.

Visibility no longer determines who wins. Authority does. AI does not reward volume. It surfaces the most credible source.

Some brands are being cited as experts. Some are being evaluated as options. Most are no longer part of the conversation. If your brand is not recognized as an authority, it is not considered.

Building Authority That Drives Preference & Pipeline

The gap between content and authority now determines who gets chosen. This session introduces the Brand Authority Ladder—a six-step framework for turning proprietary expertise into structured authority that drives trust and strengthens buyer preference.

  • Publishing Content → Being referenced as a source

  • Visibility → Credibility

  • Engagement Metrics → Measurable business impact

Move from being present in the market to shaping how the market thinks. 

Attendee Bonus

Receive the Authority Ladder Playbook as an exclusive post-event download.

90 minutes. Zero Filler. 

Close the Signal Gap

Identify why current content investments are failing to drive growth and how to pivot.

Climb the Authority Ladder

Master the six-step framework to become the brand buyers choose and AI recommends.

Lead the Shift

Navigate organizational trade-offs and build the evidence required to win stakeholder conviction.

Keynote Speaker

Executive Vice President, Skyword

Dan Baptiste

Dan Baptiste is Executive Vice President at Skyword, where he helps CMOs at companies like IBM, Salesforce, and Mastercard turn bold points of view into content strategies that deliver compounding growth—not just site clicks.

A sought-after speaker and host of the Content Disrupted podcast, Dan is known for translating big marketing shifts—AI, digital disruption, changing buyer behavior—into practical strategies leaders can act on immediately.

Antonio Espinoza

Global Head of Digital Marketing & eCommerce, Philips Health Systems

Antonio brings over 18 years of experience in Marketing with deep expertise
in Digital & eCommerce and AI. Much of his career has been focused on the life
sciences, diagnostics, and healthcare technology spaces. After spending time as
a management consultant for Accenture Strategy, he co-founded a digital
marketing start-up company in the Bay Area, California which later was
acquired by Wpromote. Antonio then joined Danaher Corporation where he
built and led their Digital Center of Excellence, helping their top Companies
scale their digital presence in markets across the globe. He also served as
Marketing Director supporting Danaher’s life science and diagnostics portfolio.
Antonio has been with Philips since 2017 in a variety of roles in business,
regional, and global functions. He is currently serving as the Global Head of
Digital Marketing and eCommerce for Philips Health Systems. He holds a B.A.
in Philosophy and a B.A. in Legal Studies from UC Berkeley and an Executive
MBA from the University of Washington Foster School of Business.

Sekou White

VP of Marketing & Partnerships, A.Team

Sekou White is VP of Marketing & Partnerships at A.Team, a company that
builds custom agentic intelligence systems for consumer brands. He leads
all marketing for the company, drawing on 20+ years of experience across
technology, digital media, and entertainment, including leadership roles at
IBM, Meta, Microsoft, and Turing.
His work sits at the intersection of storytelling, technology, and go-to-market
execution, with a focus on translating complex products into clear, compelling
narratives that build trust and drive preference.
Sekou has been an adjunct marketing professor at NYU since 2016. He holds a
BA in Economics from Boston University and an MBA from NYU Stern.
Originally from Providence, RI, he now lives in Atlanta with his wife and two
daughters.

VP of Marketing & Senior Vice President, Head of Enterprise Social Media & Content Strategy at Citizens Financial Group

Sharifa Niles-Line

Agenda

  • Speaker:

    Dan Baptiste, Executive Vice President, Skyword

    Learn how enterprise marketing leaders are using a new brand authority strategy to create growth in the AI search era — and how to implement it at scale. Bonus for attendees: Receive the full Authority Ladder Playbook as an exclusive post-event take-home download.

  • Discussion Title: The Authority Model at Work: Enterprise Marketing Leaders Discuss Strategies for the AI Landscape

    Panel Experts: Forthcoming

    Senior marketing executives share the reality of shifting to an expertise-led authority model, including the internal friction, early wins, and how they built the evidence needed to bring their organizations along. 

    Speakers:

    Sekou White
    VP of Marketing & Partnerships, A.Team

    Antonio Espinoza
    Global Head of Digital Marketing & eCommerce, Philips Health Systems

Reserve your seat to see how category leaders are building brand authority in a zero-click world.

Register Interest

About Skyword

Skyword is the enterprise content marketing agency with Accelerator360™, a patented AI platform that transforms your organization’s genuine expertise into the content AI engines cite, buyers trust, and competitors cannot replicate. Paired with the Authority Ladder Framework and proprietary Category Authority Index™, Skyword helps enterprise marketers systematically build, benchmark, and prove brand authority in the AI-powered landscape.